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Meet the Expert: Older Adult Solutions [news]

Move beyond the status quo to attract and serve the growing older adult population.

The fitness industry's core membership, 18- to 49-year-olds, will experience virtually no population growth between 2006 and 2016, according to U.S. Census data analysis by the SIR Boomer Project. The impact from this is already being felt, as, for the first time in more than a decade, fitness membership numbers are on the decline.

 

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