The Science of Appetite [news]
The mesolimbic region in the center of your brain—the area that processes pleasure—lit up. The vagus nerve flashed signals to the stomach, which began to secrete digestive acids. The pancreas began churning out insulin. The liver cranked up to refine the body's chemistry to accommodate the sugar and fat and starch that were coming in. As all those complex processes were unfolding, your midbrain filed away a simple, primal, unconscious idea: Cupcakes are good. A lifetime love affair—perhaps pleasant, perhaps tortured—began.