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You are here: Home Fitness Industry Community News Twists and turns that make a difference [news]

Twists and turns that make a difference [news]

It has the latest fitness equipment, from a Cybex training circuit to stationary Expresso Cycles with video screens that let you bike virtually through a bucolic countryside. It holds classes in yoga, Pilates, boot camp and the hottest exercise trend, Zumba. And it offers personal training, massage therapy and a variety of health screenings. Yet it's not a glitzy mirror-wall health club aimed at fitness-minded singles. In fact, its business has nothing to do with fitness...
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