Personal Training Business
This is a collection of articles, videos, tools and templates that relate to running a successful PT business. If you can't find what you're looking for, let us know by posting a question in a forum or emailing us. Enjoy!
The Transformation economy Part 1. What the fitness industry is really about [article]
Part 1 – The importance of outcome. This article looks at what personal trainers and gym owners really need to be thinking about when working with clients. It's about more than just writing programmes and training people really really hard.
How to win personal training clients and influence people. DISC [article] 1
We all want to relate well to our personal training clients and the members of our fitness clubs. As fitness professionals it's our job to understand the people we meet and support them in their fitness goals. It helps immensely to have a framework to help us understand what sort of approach one fitness customer may want over another. Using a well researched and respected model which explains some of the different behavioural types fitness professionals may come across could just be the help we all need. This article covers DISC profiling which when used positively by personal trainers and fitness instructors (and club managers for that matter) can make a big difference to success.
Why why why? – Keeping the 'conscientious' style happy. DISC [article] 5
The 'C' DISC style is all about reason and logic. And logically a good personal trainer would know that!
It’s all about me: The 'influencer' style explained. DISC [article] 3
The influencing style can be fun, challenging but will never be dull for a personal trainer. Here's a run down of what's ticking inside the I and how to deal with it as a fitness instructor or personal trainer.
Client Screening Form [template]
This is a blank screening form that we recommend for screening PT clients or members of clubs. Training on the use of this form is available in our foundation programmes - Fitness Consultant and Professional Practise Award
I'm a great PT! Why don't I have any clients? [article]
You were popular as a fitness instructor on the floor. Now you’re a great trainer who delivers great sessions. So why aren’t the clients lining up to work with you? Where are they? This article looks at lead generation. It will cover a few simple ways to start finding more clients and creating networks that will do your marketing for you.
The Transformation Economy Part 2 - The Training Experience [article]
This article looks at what needs to be taken into account when delivering sessions to our clients. Our job isn't done when we write the programme. Our job is making sure that each training session is an experience our clients want to repeat.
Attribution Theory “It’s not whether you win or lose, it’s how you place the blame”
This article discusses why it is so important for a Personal Trainerto find out what a client believes is the cause of their success or failure. It then shows you how you can use this knowledge to have happier more committed clients.
Feel the fear and do it anyway? Probably not...
Get out of your own head. In order to get people to join, start thinking like a new member not a fitness junkie. This article looks at what really stops people joining gyms
Client Screening Videos
This series of video segments covers the entire screening process as well as having an introductory lecture on the importance of comprehensive screening in the fitness environment.
Resistance Training Programme [template]
This is a blank resistance training form that we recommend for prescribing programmes for PT clients or members of clubs. Training on the use of this form is available in our foundation programme - Fitness Consultant
Fitness Club Hazard Identification Form
This is a form that can be used to complete hazard identification within your fitness club.
Why price matters, but only a little [article]
This article discusses the practice of discounting services. Is offering deals the way to a successful business, either as a Personal Trainer or a gym owner?
We did it as a team: How to look after the 'steady' client type. DISC [article] 4
DISC behavioural styles are being used to help trainers manage clients more in line with their wishes. This article explores the 'dos and don'ts' of managing the 'steady' style of client.
Sales! – I can’t do that! [article]
Helping others reach their goals. Making people healthy. Being active. Loving what I do for a job. Making lots of sales. All reasons you gave for becoming a personal trainer? No?
Client Screening - collecting personal details [video]
Short video (5mins) showing how to collect personal details using the standard screening form. This is where Personal Trainers, Gym Instructors / Fitness Consultants develop the all important rapport that helps clients discuss their health in detail.
Client Screening - Introduction [video]
A 30 minute video lecture on why screening is important and how to do it. Great for Personal Trainers or Fitness Consultants / Gym Instructors who want to perfect this very important skill.
Cut to the Chase. The ‘Dominant’ Personal Training client in action. DISC [article] 2
Don't have time for detail, just want the facts, the helicopter view and then onward and upward. Chances are you have some 'D' style knocking around in you and as a personal trainer, fitness consultant or club owner it would be good to understand your strengths and weaknesses as a consequence. For those of us who are fitness professionals - dealing with 'D' styles can be very productive or very scary. Cut to the chase, read this article and be prepared.
Retention...We know it's important but how do we measure it?
This article looks at how clubs can measure retention both to know how the business is tracking and also to measure staff performance. Don't panic it's maths made easy, no complicated equations here.
Cardiovascular Training Programme [template]
This is a blank cardiovascular training form that we recommend for prescribing for PT clients or members of clubs. Training on the use of this form is available in our foundation programme - Fitness Consultant
