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Personal Training Business

This is a collection of articles, videos, tools and templates that relate to running a successful PT business. If you can't find what you're looking for, let us know by posting a question in a forum or emailing us. Enjoy!

PT Financial Planning Calculator

This tool allows you to analyse your PT business profitability and set up costs

PT Financial Planning Calculator - Read More…

Feel the fear and do it anyway? Probably not...

Get out of your own head. In order to get people to join, start thinking like a new member not a fitness junkie. This article looks at what really stops people joining gyms

Feel the fear and do it anyway? Probably not... - Read More…

Attribution Theory “It’s not whether you win or lose, it’s how you place the blame”

This article discusses why it is so important for a Personal Trainerto find out what a client believes is the cause of their success or failure. It then shows you how you can use this knowledge to have happier more committed clients.

Attribution Theory “It’s not whether you win or lose, it’s how you place the blame” - Read More…

Retention...We know it's important but how do we measure it?

This article looks at how clubs can measure retention both to know how the business is tracking and also to measure staff performance. Don't panic it's maths made easy, no complicated equations here.

Retention...We know it's important but how do we measure it? - Read More…

Fitness Club Hazard Identification Form

This is a form that can be used to complete hazard identification within your fitness club.

Fitness Club Hazard Identification Form - Read More…

“Listening looks easy, but it’s not simple. Every head is a world.” Cuban proverb [article]

This article looks reflective listening. A skill that means you can 'really' listen to your client. We also look at why it's so important and how to do it.

“Listening looks easy, but it’s not simple. Every head is a world.” Cuban proverb [article] - Read More…

Resistance Training Programme [template]

This is a blank resistance training form that we recommend for prescribing programmes for PT clients or members of clubs. Training on the use of this form is available in our foundation programme - Fitness Consultant

Resistance Training Programme [template] - Read More…

Cardiovascular Training Programme [template]

This is a blank cardiovascular training form that we recommend for prescribing for PT clients or members of clubs. Training on the use of this form is available in our foundation programme - Fitness Consultant

Cardiovascular Training Programme [template] - Read More…

The Transformation Economy Part 2 - The Training Experience [article]

This article looks at what needs to be taken into account when delivering sessions to our clients. Our job isn't done when we write the programme. Our job is making sure that each training session is an experience our clients want to repeat.

The Transformation Economy Part 2 - The Training Experience [article] - Read More…

The Transformation economy Part 1. What the fitness industry is really about [article]

Part 1 – The importance of outcome. This article looks at what personal trainers and gym owners really need to be thinking about when working with clients. It's about more than just writing programmes and training people really really hard.

The Transformation economy Part 1. What the fitness industry is really about [article] - Read More…

Goal setting Form.pdf

This form is to help clients and Personal Trainers practice setting short term, reachable goals.

Goal setting Form.pdf - Read More…

Goal Setting – It sounds easy – it’s not!

We know that setting goals is the only way to reach them. However goal setting doesn't just happen. Good goal setting is a skill that needs to be learnt. This article will look at how to set short term goals to help our clients head towards their dream long term goal.

Goal Setting – It sounds easy – it’s not! - Read More…

I'm a great PT! Why don't I have any clients? [article]

You were popular as a fitness instructor on the floor. Now you’re a great trainer who delivers great sessions. So why aren’t the clients lining up to work with you? Where are they? This article looks at lead generation. It will cover a few simple ways to start finding more clients and creating networks that will do your marketing for you.

I'm a great PT! Why don't I have any clients? [article] - Read More…

Why price matters, but only a little [article]

This article discusses the practice of discounting services. Is offering deals the way to a successful business, either as a Personal Trainer or a gym owner?

Why price matters, but only a little [article] - Read More…

Sales! – I can’t do that! [article]

Helping others reach their goals. Making people healthy. Being active. Loving what I do for a job. Making lots of sales. All reasons you gave for becoming a personal trainer? No?

Sales! – I can’t do that! [article] - Read More…

Cut to the Chase. The ‘Dominant’ Personal Training client in action. DISC [article] 2

Don't have time for detail, just want the facts, the helicopter view and then onward and upward. Chances are you have some 'D' style knocking around in you and as a personal trainer, fitness consultant or club owner it would be good to understand your strengths and weaknesses as a consequence. For those of us who are fitness professionals - dealing with 'D' styles can be very productive or very scary. Cut to the chase, read this article and be prepared.

Cut to the Chase. The ‘Dominant’ Personal Training client in action. DISC [article] 2 - Read More…

We did it as a team: How to look after the 'steady' client type. DISC [article] 4

DISC behavioural styles are being used to help trainers manage clients more in line with their wishes. This article explores the 'dos and don'ts' of managing the 'steady' style of client.

We did it as a team: How to look after the 'steady' client type. DISC [article] 4 - Read More…

It’s all about me: The 'influencer' style explained. DISC [article] 3

The influencing style can be fun, challenging but will never be dull for a personal trainer. Here's a run down of what's ticking inside the I and how to deal with it as a fitness instructor or personal trainer.

It’s all about me: The 'influencer' style explained. DISC [article] 3 - Read More…

How to win personal training clients and influence people. DISC [article] 1

We all want to relate well to our personal training clients and the members of our fitness clubs. As fitness professionals it's our job to understand the people we meet and support them in their fitness goals. It helps immensely to have a framework to help us understand what sort of approach one fitness customer may want over another. Using a well researched and respected model which explains some of the different behavioural types fitness professionals may come across could just be the help we all need. This article covers DISC profiling which when used positively by personal trainers and fitness instructors (and club managers for that matter) can make a big difference to success.

How to win personal training clients and influence people. DISC [article] 1 - Read More…

Client Screening Form [template]

This is a blank screening form that we recommend for screening PT clients or members of clubs. Training on the use of this form is available in our foundation programmes - Fitness Consultant and Professional Practise Award

Client Screening Form [template] - Read More…

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