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Business Plan Template [news]
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This template provides an outline of the points you need to cover when you write your plan.
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Fitness Industry Community
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News
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How to win personal training clients and influence people. DISC [article] 1
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We all want to relate well to our personal training clients and the members of our fitness clubs. As fitness professionals it's our job to understand the people we meet and support them in their fitness goals. It helps immensely to have a framework to help us understand what sort of approach one fitness customer may want over another. Using a well researched and respected model which explains some of the different behavioural types fitness professionals may come across could just be the help we all need. This article covers DISC profiling which when used positively by personal trainers and fitness instructors (and club managers for that matter) can make a big difference to success.
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Articles
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It’s all about me: The 'influencer' style explained. DISC [article] 3
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The influencing style can be fun, challenging but will never be dull for a personal trainer. Here's a run down of what's ticking inside the I and how to deal with it as a fitness instructor or personal trainer.
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Articles
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We did it as a team: How to look after the 'steady' client type. DISC [article] 4
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DISC behavioural styles are being used to help trainers manage clients more in line with their wishes. This article explores the 'dos and don'ts' of managing the 'steady' style of client.
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Articles
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Why why why? – Keeping the 'conscientious' style happy. DISC [article] 5
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The 'C' DISC style is all about reason and logic. And logically a good personal trainer would know that!
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Articles
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Cut to the Chase. The ‘Dominant’ Personal Training client in action. DISC [article] 2
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Don't have time for detail, just want the facts, the helicopter view and then onward and upward. Chances are you have some 'D' style knocking around in you and as a personal trainer, fitness consultant or club owner it would be good to understand your strengths and weaknesses as a consequence. For those of us who are fitness professionals - dealing with 'D' styles can be very productive or very scary. Cut to the chase, read this article and be prepared.
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Articles
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Sales! – I can’t do that! [article]
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Helping others reach their goals. Making people healthy. Being active. Loving what I do for a job. Making lots of sales.
All reasons you gave for becoming a personal trainer? No?
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Articles
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Why price matters, but only a little [article]
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This article discusses the practice of discounting services. Is offering deals the way to a successful business, either as a Personal Trainer or a gym owner?
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Articles
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The Transformation economy Part 1. What the fitness industry is really about [article]
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Part 1 – The importance of outcome. This article looks at what personal trainers and gym owners really need to be thinking about when working with clients. It's about more than just writing programmes and training people really really hard.
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The Transformation Economy Part 2 - The Training Experience [article]
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This article looks at what needs to be taken into account when delivering sessions to our clients. Our job isn't done when we write the programme. Our job is making sure that each training session is an experience our clients want to repeat.
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