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I'm a great PT! Why don't I have any clients? [article]
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You were popular as a fitness instructor on the floor. Now you’re a great trainer who delivers great sessions. So why aren’t the clients lining up to work with you? Where are they? This article looks at lead generation. It will cover a few simple ways to start finding more clients and creating networks that will do your marketing for you.
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It’s all about me: The 'influencer' style explained. DISC [article] 3
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The influencing style can be fun, challenging but will never be dull for a personal trainer. Here's a run down of what's ticking inside the I and how to deal with it as a fitness instructor or personal trainer.
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PT Financial Planning Calculator
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This tool allows you to analyse your PT business profitability and set up costs
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Resistance Training Programme [template]
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This is a blank resistance training form that we recommend for prescribing programmes for PT clients or members of clubs. Training on the use of this form is available in our foundation programme - Fitness Consultant
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Retention...We know it's important but how do we measure it?
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This article looks at how clubs can measure retention both to know how the business is tracking and also to measure staff performance. Don't panic it's maths made easy, no complicated equations here.
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Sales! – I can’t do that! [article]
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Helping others reach their goals. Making people healthy. Being active. Loving what I do for a job. Making lots of sales.
All reasons you gave for becoming a personal trainer? No?
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The Transformation economy Part 1. What the fitness industry is really about [article]
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Part 1 – The importance of outcome. This article looks at what personal trainers and gym owners really need to be thinking about when working with clients. It's about more than just writing programmes and training people really really hard.
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The Transformation Economy Part 2 - The Training Experience [article]
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This article looks at what needs to be taken into account when delivering sessions to our clients. Our job isn't done when we write the programme. Our job is making sure that each training session is an experience our clients want to repeat.
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We did it as a team: How to look after the 'steady' client type. DISC [article] 4
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DISC behavioural styles are being used to help trainers manage clients more in line with their wishes. This article explores the 'dos and don'ts' of managing the 'steady' style of client.
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Why price matters, but only a little [article]
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This article discusses the practice of discounting services. Is offering deals the way to a successful business, either as a Personal Trainer or a gym owner?
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