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A Diet Plan That Works: Pay for Weigh [news]

There are few things people won't do for money. That's the thinking behind a new weight-loss study published by behavioral economists

With a shocking 71% of Americans considered overweight or obese and most weight-reduction plans proving helpful at getting pounds off but far less so at keeping them off, Volpp and Lowenstein decided it was time to quit fooling around. Never mind fad diets and you-can-do-it affirmations. Better to just reward successful dieters with something even more lip-smacking than food: cash.

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