Escape the marauding zombies… and burn calories at the same time [news]

An innovative British mobile app Zombies Run! mixes fitness and fun – and is taking the gaming world by storm. A new smartphone game developed by two Britons, one an award-winning novelist, with funds raised by crowd-sourcing and no budget for marketing, has become the world's highest-grossing health and fitness app during its first fortnight of release, beating even such giants as Nike. Released just weeks ago, Zombies, Run! describes itself as "an ultra-immersive running game for the iPhone, iPod Touch, and Android" with a narrative edge. Instead of focusing on fitness, it casts the user as the struggling survivor of a zombie apocalypse. Players undertake sorties to gather supplies, with the drama playing out in fully scripted audio; success is measured in further segments of the unfolding story.