How to Set Club Membership Fees [news]
Clear thinking and firm self-knowledge are required when setting club membership fees.
"What's your price?" It's the question that most health club prospects start with and most club owners and salespeople try to end with. There's probably no more important question for a for-profit club owner to answer correctly — and yet, many clubs determine their price using the intellectual equivalent of throwing darts at a board. "What we think we can get away with" is often the thought process.
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