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Never Too Cool for a Hard Workout [news]

IT was not long ago that most snowboarders, even professionals, saw exercise and training as redundant. Snowboarding was exercise enough, and the sport’s countercultural ethos did not mesh with the structure of a fitness regimen or a gym membership.
With more at stake than ever — in terms of prestige and money, mostly earned through endorsements — the ride-hard, party-hard attitude among top snowboarders has given way to a more mainstream, professional athlete work ethic.   Read more