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You are here: Home / Fitness Industry Community / News / Spot Reduction: One Final Attempt to Kill the Myth [news]

Spot Reduction: One Final Attempt to Kill the Myth [news]

The attempt to spot-reduce body fat. It should be dead and buried, but it lives on. It’s a pursuit that just doesn’t go away. Consumer ignorance, keen marketing, and blind faith keep it alive, but past research shows it’s impossible. It’s time to add one more nail to the coffin.